A client reached out to me with a request to design a logo for a business endeavor they were starting up. The business is called Blue Collar Dog Training. The client had a strong idea of what they wanted: Regular text spelling out name, but the O in "Collar" would be a dog collar, and the rest of the word spelled out in cursive using the dog lease.
The concept is a strong and flexible logo that works well with print and digital media. I provided the client with a primary mark, as well as secondary marks. Designing a logo requires an organized creative process—from client notes, to sketches, to visualizing, to finally yielding the results .They asked, and I delivered.
